Hey! I'm Dani.
I have always had a passion for small businesses and entrepreneurship. Before even heading to college, I knew I wanted to own a business; there was something about the purpose and emotion behind businesses that always seemed to intrigue me.
I wanted to learn more about businesses, so I reached out to many business owners and asked them about their companies, tips and tricks to better understand what it meant to run your own business. My father being a business owner himself showed me a lot of what it takes to run a business; especially the emotional toll it can bring.
This sparked my passion for entrepreneurship.
After many years of day-dreaming of being my own boss, I finally took the plunge and opened my own business: Edelle Photography. Here, I have gotten to experience first hand the hardships, struggles and successes, too, every business owner experiences.
I created Edelle & Co as a small space to not only showcase my editorial work which I LOVE doing, but also to provide business and future business owners tips, stories and even success/failures I've come across as I'm running my own business. Most importantly, I talk about the importance of living a balanced and thriving life. After many ups and downs in life, I learned how important it is to stay healthy in mind + body + spirit. Life isn't all about business, so I encourage living first, working second.
To me, balancing life and work is a challenge worth taking. Too many times have I seen business owners forget about themselves only to hit emotional rock-bottom after just a few years. This shouldn't be the norm and I hope to be a small source of inspiration for you to live the life you are worthy of living: peacefully.
My sincerest wish is that you build your own path filled with joy + peace while owning a business.
Pilates beginner. Beach goer. Scuba Diver. West Elm + J Crew aficionado. Coffee and beer are nice, too. Born in Venezuela and now call West Palm Beach, FL home. Owner of Edelle Photography - fine art wedding photography.
*I also offer editorial photography services, so if you feel I'm a great fit to your brand's style, let's get in touch!