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Edelle & Co. is a  Florida and Georgia fine art photographer. We specialize on fine art small business photography to showcase passionate entrepreneurs' stories, work and tips. 

Allie from Alexandra Gioia Jewlery // Small Business Series

 

Meeting Allie has been my dream ever since I moved to West Palm Beach.

I love anything hand-made and this girl can make some of the most awesome jewelry designs. Alexandra Gioia, or Allie,  started her business by chance. It all began when she had an interest on designing her own necklaces and her coworkers were asking her to make some of her necklaces and bracelets for them. Allie's business took off after her jewelry line first sold at her small office, and continues to grow nation-wide. 

This girl really inspired me; her passion and enthusiasm is so contagious! Her vision, positiveness, determination and passion for her craft are her best tools that have made her business thrive. I adored chatting business with her - Allie is like the perfect business buddy you need. 

Grab a pen and paper and scroll below for her business tips and a behind the scenes look of her business. 

1. What made you want to get started in your own business?

I kind of fell into my business. I began designing jewelry as a simple hobby and I had no plans to ever turn it into a business. Once I saw just how many pieces I was selling in my small office of OK, shopaholic co-workers, I wanted to open it up to others and created an Etsy shop. From there, the line has really evolved and turned into more than I ever imagined. I love being able to express myself creatively. The process isn’t always pretty and I’ve designed some pretty questionable things but it always leads me to a design that I end up loving.

2. What was one of the biggest moments (as of now) that your business had? 

By day, I do the marketing for an amazing organization and a big part of that includes website management. This made it especially rewarding when I launched a website of my very own, www.AlexandraGioia.com. It was so much fun being able to make all the decisions on the design, layout and photography. I still have so many ideas on how to enhance it and make it a more user friendly. I’ll get there! 

3. What would you recommend to a person who is having doubts of opening a business?

Always follow your dreams! That’s really the meaning behind our Dreamcatcher Necklace. A great opportunity isn’t going to come knocking at your door, you have to go out and chase it and work really hard at it. Even if you try and fail (in your eyes) it will lead you one step closer to where you’re supposed to be. #DreamonDreamer

4. What is the biggest lesson you learned as a business owner?

Go with your gut. So frequently people want to tell you how to run your business even if they don’t own one themselves which I find funny! It’s important to stay true to who you are and stay on track for what you envision your brand to look and feel like. 

5. If you could describe your jewelry line in three words, what would they be?

Natural, Effortless & Fun!

6. One fun fact about you. 

My hubby and I are expecting our first little miracle in June! We are beyond excited to meet her and become parents.